Sleepy Sheep

Concept & Art Direction, Production, Visual Merchandising
Basha Market 2023 - Tunjungan Plaza 3
Interior Designer - Melissa Ardani

Inspired by the comfort of Sleepysheep products, this concept aims to create an imaginative booth filled with abundance of puffy elements that resembles the clouds. The goal is to evoke a feeling of comfort when seeing the clouds and the sense of bliss associated with being on cloud nine. The layout of this booth highlights the bed display which acts as the main focal point. To give off a puffy and dreamy atmoshpere to the overall design, padded walls are installed. A brown monochrome color scheme for the walls, floor, and bed is selected to give warmth to the visiting customers.

To add more depth to the design, modularly-designed displays are built to showcase their pajamas and blankets. Noteworthy is the blanket display are designed with a 30-degree angle to ensure that the beautiful patterns of the blankets can be easily seen from the customer’s point of view.

The neutral colors for the walls and all the design elements ensure that the product contrasts with the color of the product display.