Concept & Art Direction, Interior Design, Production, Visual Merchandising
Basha Market 2022 - Tunjungan Plaza 3
Interior Designer: Melissa Ardani

Maven, a local fashion brand that focuses on elevating basic outfits to a whole new level. This time, Maven strives to create a distinct impression for their Maven Lady. The founder requested something unique and rare. This is achieved by infusing a combination of contrasting materials and colors to create a quirky, simple, modern, and slightly futuristic look. The concept of this booth is to design a space that appears neither feminine nor masculine. The choice of materials plays a key role in meeting the desired look. By combining metal materials with curvy edges to the design offers a more neutral look. The layout was carefully thought out to ensure easy transactions and allow customers to view the collection while others are in line.