Claryn

2023
Concept & Art Direction, Production, Visual Merchandising
Basha Market 2023 - Tunjungan Plaza 3
Interior Designer - Melissa Ardani

Our aim is to craft a feminine and chic booth with futuristic vibes for Claryn. Incorporating a fusion of their signature red with cream and shimmer of aluminum. In this design, the concept “maximal minimalist” is applied, unifying the sleek lines and shapes of minimalism with the bold palette and eye-catching patterns of maximalism.

The main element that adds distinctive flair to the booth lies beneath your feet - the floor is painted with Claryn’s signature red. To add a touch of warmth and chic to the ambiance, simple mid-century ball lamps are installed.

Attention to detail is key to this design. To add more visual textue, cream tile patterns paired with red lines and accents of metal are installed to the walls. The upper area of the booth are decorated with a play of depth and sleek curvy contours to elevate the booth’s inherent chicness. And to maximize impact, burstss of vibrant colors are added onto certain walls. One wall acts as a mirror with a red frame and another wall features an aluminum grid pattern.

Attention to detail is key to this design. To add more visual textue, cream tile patterns paired with red lines and accents of metal are installed to the walls. The upper area of the booth are decorated with a play of depth and sleek curvy contours to elevate the booth’s inherent chicness. And to maximize impact, burstss of vibrant colors are added onto certain walls. One wall acts as a mirror with a red frame and another wall features an aluminum grid pattern.