Astoria Prima

Astoria Prima is a manufacturing company that focuses on creating beauty products, specifically skincare and decorative items. The goal is to design a booth to showcase Astoria Prima's products and create strong brand awareness using their signature color, red maroon. As Astoria primarily operates in a B2B (business-to-business) setting, the aim is to design a booth that combines a professional appearance with a lounge ambiance, prominently featuring the bold red color. Named "The Bold Lounge," the goal is to provide a comfortable and trendy design. Using bold elements with bright colors will create a cozy and welcoming atmosphere, while adding rounded details to give a touch of elegance.

The challenge in designing this project lies in striking a balance between maintaining a professional appearance while infusing a more contemporary and current design. The incorporation of rounded details adds a trendy aesthetic without compromising the project's overall professionalism. The dominant cream color serves to brighten the booth's ambiance, while the use of their signature color for the racks and flooring makes a bold statement about the brand. To introduce a unique twist, a stainless steel texture has been applied. This approach aligns with current design trends while keeping the design simple and modern, ensuring a professional look and feel throughout the project.